Privacy Policy
BCD takes your privacy very seriously. Please read our privacy policy carefully to understand how we collect, use, protect, and otherwise handle your Personal Information.
WEBSITE PRIVACY POLICY – U.S. and GDPR
Last Modified: 05/26/2026
BCD LLC and its affiliates (collectively, “BCD,” “we”, “us”, or “our”) value their customers, their information, their privacy, and their trust. This Privacy Policy (“Policy”) applies to information collected online from users of the BCD website, bcdvideo.com (the “Site”), and explains how we collect, use, and protect that information.
This Policy applies to BCD’s collection, use, processing, storage, and transfer of information associated with BCD’s Site. For the purposes of this Policy, unless otherwise noted, all references to the Site include bcdvideo.com, mobile applications, and other electronic communications between you and the Site.
This Policy is also intended to address our obligations under the General Data Protection Regulation (“GDPR”), the UK GDPR and Data Protection Act 2018, and the Swiss Federal Act on Data Protection (revFADP).
Throughout this Policy, we refer to the term “Personal Information.” “Personal Information” means data that identifies, describes, is associated with, or could reasonably be linked to an individual, such as a name, birthdate, postal address, email address, telephone number, driver’s license number, Social Security Number, other government-issued identification numbers, credit card number, or other unique identifiers.
Personal Information does not include anonymous or aggregated data that can no longer reasonably identify a specific person, even if combined with other information. We may also collect information related to businesses, companies, institutions, or other entities rather than individuals (“Business Information”). We do not consider Business Information, such as title, employer name, work email, work phone number, work address, and other similar business-related information, to be Personal Information.
Sensitive Personal Information
Some applicable laws separately regulate “sensitive” categories of Personal Information, such as Social Security Number, driver’s license number, financial account information, precise geolocation, racial or ethnic origin, religious beliefs, health information, biometric identifiers, sexual orientation, and citizenship or immigration status.
BCD does not knowingly collect sensitive Personal Information from website visitors except where you voluntarily provide it to us in a credit application or similar form. We do not use or disclose sensitive Personal Information for purposes that would require offering an opt-out under applicable state privacy laws.
Information We Collect
We collect information about you in two ways: 1) directly from you; and 2) indirectly from you through your use of the Site.
Information Collected Directly From You
When you contact us using our Site regarding our products and/or services, subscribe to our newsletter, or use the Site’s forms to apply for credit, we may collect Personal Information including your first and last name, phone number, email address, company information, and related details necessary to respond to your request or provide services to you. Although we limit access to certain pages, users should also utilize available account privacy and security settings when applicable.
Information Collected Indirectly from You
When you visit our Site, we may collect information about your visit and maintain that information in our web server logs, which are records of the activities on our Site. The servers automatically capture and store the information electronically. Examples of the information we may collect include: Internet Protocol (IP) address; browser type and language; Internet Service Provider (ISP), referring and exit websites and applications; operating system; date/time stamp of activity; clickstream data; whether you are a first-time or a returning user; links you clicked on while in the Site; and your flow and navigation path through the Site. We use this information in a de-identified or aggregated fashion to help us administer the Site, analyze usage, improve functionality, prevent fraud, protect our Site and users, and improve user experience.
In some of our email communications, we may use “click-through URLs” linked to content on our Site. We may track click-through activity to measure engagement and communication effectiveness. If you prefer not to be tracked, do not click those links.
Cookies
We use technologies, such as “cookies,” and similar tracking tools to remember preferences, recognize returning visitors, analyze Site traffic, improve Site performance, and help protect the Site against fraud and misuse.
A cookie is a small text file stored on your device. Cookies cannot read data from your hard drive, execute programs, or transmit viruses.
Most browsers automatically accept cookies, but you may modify your browser settings to decline cookies or notify you when cookies are being used. Certain Site functions may not operate properly if cookies are disabled.
During your browsing session, we may use “session” cookies that are deleted when your browsing session ends.
Please refer to this list of all cookies used by BCD .
We also use log files when you visit our Site. Log files track IP addresses, browser type, Internet Service Provider (ISP) identity, referring/exit pages, platform type, date/time stamp, and click activity. We utilize this information in our legitimate interest in administering the Site, preventing fraud, tracking trends, tracking website navigation in the aggregate, and gathering broad demographic information for aggregate use.
We do not use cookies to intentionally collect Personal Information that you do not voluntarily provide. However, information collected automatically through cookies or similar technologies may be associated with Personal Information that you provide to us or that we receive from other lawful sources.
Website Analytics
We use third-party analytics and related services, including tools provided by companies such as HubSpot, Google Analytics, Salesforce, NetSuite, and other analytics, hosting, customer support, and email-delivery providers.
These technologies help us understand how visitors use our Site, improve functionality and security, personalize content, measure advertising effectiveness, and provide marketing communications that may be relevant to your interests.
These third parties may use cookies and automated technologies to collect information about your interactions with our Site and advertisements.
Children’s Information
Our Site is not directed to children.
We do not knowingly collect Personal Information from children under the age of 13, consistent with the U.S. Children’s Online Privacy Protection Act (“COPPA”). We also do not knowingly process Personal Information of minors under 16 for purposes of targeted advertising, sale, or profiling in a manner restricted by applicable U.S. state privacy laws.
If you are a parent or guardian and believe your child has provided us with Personal Information without your consent, please contact us using the information in the “Questions and Contact Information” section below, and we will take steps to remove such Personal Information from our systems.
Use of Personal Information
We only use your Personal Information for the original purposes it was given and to further our legitimate business interests, such as to transact business, to provide information about our company and products, and to communicate with Site visitors. Personal Information is also used to provide you with a more enjoyable, convenient online experience. We may use your Personal Information to send you requested information, to personalize content for you, to compile, analyze, and better understand user data, demographics and behavior, and to detect, investigate, and prevent activities that may violate our policies or be illegal. We may also use your Personal Information to communicate with you about products and services we believe you might find of interest and to administer marketing materials and surveys in which you might participate.
We also use the information automatically collected about you during your use of the Site, as described above, to improve the effectiveness of our website, operations, mobile experience, or marketing efforts, to prevent fraud and theft, and otherwise to protect our Site’s visitors and our business.
Our employees and agents may view your Personal Information to perform their jobs and address your needs. We authorize their access to your Personal Information on a need-to-know basis to provide you with our products or services, or for one of the other reasons listed in this section, and always in connection with a contractual obligation to protect the privacy of that information.
We also collect banking information from you when submitting a credit application.
We may also use the information you provide to communicate with you in the future. If you do not wish to receive such communications, you may opt-out (unsubscribe) as described below in the “Access and Consent to Use of Your Personal Information” and “Questions and Contact Information” section.
Disclosure of Your Information
We do not sell Personal Information for monetary consideration. However, certain disclosures for analytics or advertising purposes may constitute “sharing” under applicable state privacy laws.
We may disclose Personal Information:
- To employees, contractors, agents, and vendors, acting on our behalf;
- To our affiliates, service providers, and third parties [e.g., Google Analytics, Salesforce, NetSuite and our customer support, hosting, and email-delivery providers] for the purpose described in this Policy, including completing your orders, communicating with you, providing analytics, and conducting marketing.
- To comply with applicable law, regulation, legal process, or governmental request;
- To protect the rights, safety, property, systems, users, or operations of BCD or others;
- To detect, investigate, or prevent fraud, security incidents, or technical issues; or
- In connection with a merger, acquisition, financing, bankruptcy, sale of assets, or other corporate transactions.
We may also disclose aggregated or de-identified information that cannot reasonably identify an individual.
Access and Consent to Use Your Personal Information
If you believe the Personal Information that we have collected about you is incomplete, inaccurate, or outdated, or if you wish to access, correct, amend, or delete your Personal Information, please contact us using the “Questions and Contact Information” section.
If you do not consent or want to withdraw your consent for us to collect, use, or disclose your Personal Information as described in this Policy, please use the contact information provided in the “Questions and Contact Information” section. In your request, please identify the Personal Information at issue and the collection, use, or disclosure you wish to stop.
Denying or withdrawing consent may not allow us to provide you with some or all the products, services, or information you request.
You may opt-out of receiving marketing-related emails, targeted advertising messages, or promotional offers from BCD by clicking the “unsubscribe” link at the bottom of any email you receive from us or emailing us at marketing@bcdinc.com.
If you opt out from receiving marketing emails, we may still need to send you communications about your account, orders, customer service inquiries, and other matters. If you agreed to receive future marketing communications directly from a third party through our Site, you would need to contact that party to opt-out of such communications. This process may be outlined in that party’s privacy policy. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website.
U.S. State Privacy Rights
Depending on the state in which you reside, you may have additional rights with respect to your Personal Information. The rights described below apply to residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Rhode Island, Oregon, Tennessee, Texas, Utah, and Virginia, as well as residents of any state that enacts a comprehensive consumer privacy law and whose effective date has been reached. The exact scope of each right, applicable thresholds, and procedures vary by state law.
Subject to applicable law, you may have the right to:
- Confirm whether we are processing your Personal Information and obtain a copy of it (right to access / know);
- Correct inaccuracies in your Personal Information (right to correction);
- Delete your Personal Information (right to delete);
- Receive your Personal Information in a portable, readily usable format (right to data portability);
- Opt out of the “sale” or “sharing” of your Personal Information, including for purposes of cross-context behavioral advertising;
- Opt out of targeted advertising;
- Opt out of profiling in furtherance of decisions that produce legal or similarly significant effects;
- Limit the use or disclosure of sensitive Personal Information; and
- Appeal our decision regarding your privacy request, where applicable.
How to exercise your rights. To submit a request, email privacy@bcdinc.com or use the form at [URL TO PRIVACY REQUEST FORM. We will respond within 45 days of receipt of a verifiable request, with one extension of up to 45 additional days where reasonably necessary and will notify you of any extension within the initial response period.
Verification. To protect your information, we may need to verify your identity before fulfilling a request. We may ask you to provide information that matches information already in our records.
Authorized agents. You may use an authorized agent to submit a request on your behalf, where permitted by your state’s law. We may require the agent to provide proof of authorization and may require you to verify your own identity.
Non-discrimination. We will not discriminate against you for exercising your privacy rights.
Right to appeal. If we decline to act on your request, you may appeal that decision by emailing privacy@bcdinc.com with the subject line “Privacy Request Appeal.” We will respond to your appeal within the timeframes required by your state’s law. If you are dissatisfied with our response, you may contact your state’s Attorney General.
Global Privacy Control. Where required by applicable law, we honor the Global Privacy Control (GPC) browser signal as an opt-out of “sale” or “sharing” of Personal Information for cross-context behavioral advertising.
California “Shine the Light.” California Civil Code §1798.83 permits California residents to request information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, contact privacy@bcdinc.com.
European Economic Area, United Kingdom, and Switzerland
The following section, in conjunction with the information above, describes BCD’s data practices in accordance with the GDPR. For UK residents, references to the GDPR include the UK GDPR and Data Protection Act 2018. For Swiss residents, references include the Swiss Federal Act on Data Protection (revFADP).
Legal Basis of Processing
We will only process the Personal Information subject to the GDPR as it is described in this Privacy Policy if we have a lawful basis for doing so.
Individuals have given their consent for one or more specific purposes. Note: Under some jurisdictions, Personal Information may be processed until the individual objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to United Kingdom and European data protection laws;
Provision of Personal Information is necessary for the performance of an agreement and/or for any pre-contractual obligations thereof;
Processing is necessary for compliance with a legal obligation;
Processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in BCD; and
Processing is necessary for the purposes of the legitimate interests pursued by BCD or by a third party.
Access to Information and Your Rights
For the United Kingdom and EU residents subject to the GDPR, you have certain rights relating to your Personal Information, subject to local data protection laws. These rights may include:
- To access your Personal Information held by us (right to access);
- To rectify inaccurate Personal Information and, considering the purpose of processing the Personal Information, ensure it is complete (right to rectification);
- To erase/delete your Personal Information, to the extent permitted by applicable data protection laws (right to erasure; right to be forgotten);
- To restrict our processing of your Personal Information to the extent permitted by law (right to restriction of processing);
- To transfer your Personal Information to another controller or processor, to the extent possible (right to data portability);
- To object to any processing of your Personal Information carried out on the basis of our legitimate interests (right to object). Where we process your Personal Information for direct marketing purposes or share it with third parties for their own direct marketing purposes, you can exercise your right to object at any time to such processing without having to provide any specific reason for such objection;
- To the extent we base the collection, processing, and sharing of your Personal Information on your consent, to withdraw your consent at any time, without affecting the lawfulness of the processing based on such consent before its withdrawal.
To exercise these rights, please submit your specific request by using the information in the “Questions and Contact Information” section below.
Timeframe for Responding to Requests
BCD will respond to your request within thirty (30) days of receipt. Where permitted by applicable law, this period may be extended by up to two additional months where necessary, taking into account the complexity and number of requests.
Fee
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.
Security of your Personal Information
We are committed to protecting the information we receive from you. We take appropriate security measures to protect your information against unauthorized access to or unauthorized alteration, disclosure or destruction of data. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information and data stored on our system. BCD uses industry-standard encryption technologies, including TLS (Transport Layer Security), to help protect transmitted information. However, no system can guarantee absolute security.
Links to Other Websites
Our Site may contain links to, or advertisements about, non-BCD websites. Other sites may also reference, advertise, or link to the BCD Site. You may be able to post content to third-party Social Networking Sites on which we maintain a presence. If you choose to do this, we will provide information to the Social Networking Site(s), and receive information from them, in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the applicable terms of use and privacy policies. We are not responsible for the privacy practices, availability, accuracy, content, products or services of third-party Social Networking Sites.
While you are using the Site, you may be linked or directed to other third-party websites that are beyond our control. These third-party websites may have privacy policies and terms of use that differ from ours. Please carefully review these policies. We are not responsible for any actions or policies of such third parties.
Retention and Accuracy of Personal Information
We do our best to ensure that the Personal Information we hold, and use is accurate. We rely on the individuals we do business with to disclose to us all relevant information and to inform us of any changes. Personal Information is kept only for so long as is required, in accordance with our records retention policy and legal and regulatory requirements. If Personal Information is no longer required, we destroy it or render it anonymous. We retain Personal Information for the period reasonably necessary to fulfill the purposes for which it was collected, including to provide our products and services, to comply with applicable legal, accounting, tax, or reporting obligations, to resolve disputes, and to enforce our agreements. Where we no longer need to use your Personal Information, we will delete or anonymize it from our systems.
Data Transfer
BCD strives to comply with all applicable data privacy regulations, including those of the General Data Protection Regulation set forth by the European Union and European Economic Area. Our goal is to be transparent and lawful in our collection and use of personal data. This means we intend to be open and honest about our intentions for collecting personal data and will only collect the minimum amount of data needed to fulfill our purpose. We also maintain full accountability for the data we collect and process. Once collected, we may maintain your Personal Information on computers and servers located outside of your state of residence, country, or economic region. However, we only process, store, and collect data, including Personal Information, in the United States. Any transfer of data from areas such as the EU are made only where the requirements of the General Data Protection Regulation are met. Where we transfer Personal Information from the EEA, UK, or Switzerland to the United States, we rely on lawful transfer mechanisms, including the EU Standard Contractual clauses, the UK International Data Transfer Addendum, and (where applicable) the EU-U.S. Data Privacy Framework, UK-U.S. Data Bridge, and Swiss-U.S. Data Privacy Framework, supplemented by appropriate technical and organizational measures.
Changes to the Policy
From time to time, we may change this Policy and will notify you of material changes by posting the changed or modified Policy on our Site. Any changes will be effective immediately upon the posting of the revised Policy unless otherwise specified.
Questions and Contact Information
If you have any questions, wish to access, correct, or amend your Personal Information or unsubscribe, want to register a complaint or simply want more information, you may contact us at:
BCD LLC 560 Bunker CT, Suite 103, Vernon Hills, IL 60061
Email: marketing@bcdinc.com